WORLD TOURISM DAY 2015: BILLIONS OF OPPORTUNITIES


  • The UN World Tourism Organization (UNWTO) is very pleased to be launching this year’s World Tourism Day (WTD) campaign, highlighting the transformative potential of one billion tourists.
  • Ahead of September 27, 2015, UNWTO would like to invite you to speak with a common voice on what matters most to us: tourism’s ability to drive inclusive development, create millions of jobs and build the sustainable societies we want for our future.
  • Against this backdrop, this year’s WTD theme, “One Billion Tourists, One Billion Opportunities” aims to raise awareness amongst decision makers and the general public of tourism’s global socio-economic impact and its capability to drive positive change in countries, communities, and ultimately people’s lives across the world.
  • UNWTO invites everyone to join them in spreading this message and showcase the power of the travel and tourism sector in a global conversation by using the hashtags #1billiontourists and #WTD2015 in social media.

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