Social Media Selling; A Tool To Increase Business Turn Around


Social Media  A Tool To Increase Business Turn Around

Social Media Selling

  • The internet has gained prominence in  recent years with over 3 billion users surfing the internet and the number continued significant growth it is a platform for all business. The Social Media Selling which is the most important tool on the internet is an integrated technology that allows users to generate content and share them through various connections. Examples of social media tools include blogs, social networking sites, micro blogging, photos and video sharing, RSS, Wiki’s and podcasting.
  • Social Media Selling: It is normal in every business for there to be highs and lows due to competition but the survival and success of a business is what defines the big businesses and this depends greatly on how you can continuously present your content to your target customers and good management. The social media as proved to be a perfect tool to help improve your business turnaround.
  • Social media marketing comes in diverse forms offering various benefits for business owners. In Nigeria we have seen various big business spring up on the Internet and also some evolving and keying into the benefits if the internet to promote their contents.  The evolution of social media platforms such as Facebook, LinkedIn, Twitter and Google plus now means that you can present your business to the world through various unique means.


Online shopping on desktop and mobile devices is now a normal practice as a large number of people now engage in it. It would be amazing to note that Konga and Jumia which have been referred to as the revolutionary businesses of our time became big businesses through the aid of social media.

  • The selling experience on social media has become increasingly more social with platforms such as Facebook and Twitter. These platforms have made online business easier with the introduction of new commerce capabilities like the “buy” button to their platforms.
    As a business owner who is looking to key into the multiple gains of social media marketing you need to be aware of general as well as platform specific methods unique to various platforms so as to fulfill your social media marketing objectives. You need to know your customers and what they want.
  • Video marketing is has become an important part of social media marketing. It is a major focus for brands looking for new ways to capture their audience’s attention. With the way social media is evolving video marketing is becoming a vital part of every business. Whether it is done by posting videos on channels like YouTube or Vimeo, or on newer platforms that are improving how videos are being viewed and shared, like Facebook, Instagram, or Snapchat, videos are crucial to any marketing campaign.

For every smart entrepreneur looking to boost business turnaround social media marketing is key due large volume of users and wider outreach.


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